Hala Salah serves as the Director of Design at KCAC, where she works across departments to embed design as a tool for playful learning and social impact. She previously served as Graphic Designer and shaped the potential of design beyond its immediate function at KCAC.

She is an interdisciplinary creative whose work blends research, strategy, and technology to craft meaningful brands and interactive experiences rooted in identity and culture. Her practice is shaped by a deep commitment to education and community building, informed by experiences such as teaching coding to children, co-founding a UX/UI bootcamp, organizing creative events, and managing a design studio.